Where Passion for Pets Meets Marketing Expertise
If you’re searching for pet business marketing in the UK, you’re in the right place. At Clever Animal Marketing, our story is built on a deep love for animals and a solid foundation in professional marketing.
I’m Elle Ireland, the founder of Clever Animal Marketing. I’m a Registered Veterinary Nurse (RVN) with a Chartered Institute of Marketing qualification — a unique blend that bridges both the pet care and marketing worlds.
A Lifelong Passion for Animals
Animals have always been at the heart of everything I do. As a child, I dreamed of becoming a vet. Although life initially steered me into a career in marketing — where I achieved a Diploma in Professional Marketing — the dream of working with animals never faded.
Eventually, I decided to follow that passion fully. In 2015, I took a bold step, left my marketing job, and trained as a Registered Veterinary Nurse. It was one of the best decisions I ever made. Veterinary nursing is incredibly rewarding, and my experience in clinical settings gave me an even deeper appreciation for the work of pet and animal health professionals.
Merging Two Passions
Over the years, I continued to support businesses with their marketing needs while working in clinical practice. It became clear that my unique background could offer something truly valuable — a service that understands both the pet care industry and modern marketing strategy.
That’s when Clever Animal Marketing was born.
We’re more than just a marketing company — we’re pet people. We understand the science behind pet nutrition, health supplements, medical services like hydrotherapy, and more. We speak your language, and more importantly, we speak your customers’ language too.
Why Work With Us?
At Clever Animal Marketing, we help UK pet businesses grow and thrive with tailored marketing strategies that connect with pet owners and stand out in a competitive market.
Whether you’re launching a new product, refreshing your brand, or trying to reach more pet owners, we combine industry insight with digital marketing know-how to get results.
We’re proud to offer services in:
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Social media marketing
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Content creation
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Email marketing
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SEO and website strategy
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Campaign planning and analytics
Looking for Pet Business Marketing in the UK?
If your business could use marketing support from someone who genuinely understands the pet industry inside and out, get in touch. We’d love to help you grow.
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