Who We Are
The pet industry is unique, and your marketing should be too.
At Clever Animal Marketing, we help pet-focused businesses grow and connect authentically with their audience. Founded by Elle Ireland, a pet business and animal health marketing expert, we combine deep industry insight with expert strategy. Furthermore, we craft compelling brand messages, build emotional trust, and create tailored marketing plans that drive engagement, loyalty, and measurable growth—supporting your business every step of the way.
What We Do
Branding & Strategy
Your pet business brand should feel like a trusted friend to pet owners. At Clever Animal Marketing, we specialise in branding and digital marketing for pet businesses that builds connection and loyalty. From SEO to social media strategy, we help you attract ideal customers and become the go-to brand pet owners know, love, and trust.
Website & SEO
Your pet business website should guide visitors from interest to action. At Clever Animal Marketing, we design SEO-optimised websites that attract the right audience and convert. Our sites combine search engine visibility with user-friendly design to build trust, support customer journeys, and turn traffic into results—helping your pet brand grow online with purpose and clarity.
Email & Campaign Marketing
In the pet industry, email marketing strengthens loyalty and drives conversions. At Clever Animal Marketing, we craft tailored campaigns—newsletters, promos, and more—designed to engage your audience. We integrate email with print, digital ads, and trade show strategies for a multi-channel approach that keeps your pet brand visible, builds trust, and delivers measurable marketing results across every key customer touch point.
Packages We Offer
A Pawsitive Start
An initial analysis of your company’s current marketing activities and strategies
3 months’ marketing plan to get your marketing up and running
Social media support and one month’ worth of content for social media channels
Email marketing package for 3 months
One blog post to get a blog page rolling
Marketing advice and support on areas such as tracking success, search engine optimisation (SEO), analysing data to adapt marketing activities and more
A marketing consultant available to give advice for 3 months
The Fetch and Grow
An initial analysis of your company’s current marketing activities and strategies
A 6-month marketing plan
Social media support and six months’ worth of content for social media channels, engagement time and strategy
Email marketing package for 6 months
Two blogs per month for 6 months
Marketing advice and support on areas such as tracking success, search engine optimisation (SEO), analysing data to adapt marketing activities and more
A marketing consultant available to give advice for 6 months
The Purrfect Approach
An initial analysis of your company’s current marketing activities and strategies
A 12-months marketing plan
Social media management, twelve months’ worth of content for social media channels, engagement time and strategy
Email marketing management package for 12 months
Three blogs per month for 12 months
Marketing advice and support on areas such as tracking success, search engine optimisation (SEO), analysing data to adapt marketing activities and more
A marketing consultant available to give advice for 12 months
Doggone Good Copy
Social media, blogging, newsletters, website content – whatever your content needs, we are here to help
The Wagging Tail-ored to You
An initial analysis of your company’s current marketing activities and strategies
We can tailor a package to your particular marketing needs and budget
Let’s Work Together!
Ready to take your pet business to the next level? Whether you're looking for a full marketing strategy or just a little expert guidance, Clever Animal Marketing is here to help.
Social Media
In today’s pet industry, social media marketing builds trust and loyal communities. Clever Animal Marketing creates strategic, pet-focused content that educates, entertains, and converts. From Reels to blogs, we manage your social media to grow your audience, boost engagement, and strengthen your pet brand—so customers follow, connect, and trust you.