At Clever Animal Marketing, we’re more than just marketers. We’re animal lovers, pet professionals, and champions of ethical business. Founded by a Registered Veterinary Nurse (RVN), our agency exists to support brands that genuinely care for animals and the people who love them.
In a world full of noise, hype, and quick wins, we believe in marketing that is meaningful, strategic, and rooted in real integrity.
Here’s what we stand for:
1. Animal Welfare Comes First — Always
We only work with brands that put animal welfare at the heart of what they do. Whether it’s a vet clinic, a supplement company, or a doggy daycare, if your service doesn’t prioritise pet wellbeing, we’re not the agency for you.
Ethical marketing starts with ethical products. We don’t just help you sell more, we help you grow in a way that protects and improves the lives of animals.
2. Evidence-Backed Products Only
With our founder’s clinical experience as an RVN, we understand what truly supports animal health. That’s why we only promote services and products that are backed by science and experience — from joint care supplements and dental products to mobility aids and nutrition solutions.
We’re particularly passionate about working with products that help nervous or anxious pets feel safer, calmer, and more at ease.
3. Ethics Over Everything (Even Profit)
Yes, we’re a business. But if a product compromises animal welfare or goes against our values, we walk away — no matter the size of the contract.
We live by the idea that “if you stand for nothing, you’ll fall for anything.” At Clever Animal Marketing, we stand for transparency, compassion, and doing the right thing — every single time.
4. We Love Brands That Love Animals
We’re drawn to pet brands that care about more than conversions. If your business truly values animals, their owners, and the professionals who care for them, we’re already excited to work with you.
Because love and trust are at the heart of animal care — and your marketing should reflect that.
5. Honest Marketing Builds Stronger Brands
There’s a difference between selling and serving. We help pet brands build trust-led marketing strategies that don’t just get results — they build long-term loyalty from customers who care.
No gimmicks. No misleading claims. Just real stories, backed by experience and genuine love for animals.
6. Values-Led, Results-Driven
We believe that when your marketing is guided by compassion, expertise, and ethics, good things follow. You earn trust. You deepen engagement. You grow a brand that pet owners believe in.
If you share our values and want to grow your pet or animal health business the right way — let’s talk.
Let’s chat!
