Amid recent CMA news on veterinary pricing, this blog highlights the unseen dedication, compassion, and hard work of veterinary professionals caring for every patient.

It’s never a dull day in veterinary practice. From anaesthetics and nurse clinics to hospital patients and surgery prep, there’s always something going on behind the scenes. And just when you think you’ve seen it all, something happens to remind you that life as a...

At Clever Animal Marketing, we’ve just wrapped up a busy couple of weeks working closely with our valued clients. Our focus has been on helping them launch effective marketing campaigns that meet their deadlines and deliver real results. After all, helping businesses...

Anyone who knew me knew Lightning — my beautiful collie and best friend for nearly 15 years. She was loyal, loving, endlessly fun, and had the quirkiest personality. Lightning’s favourite things in life were yogurts, sausages, chasing tennis balls, and playing with...

When we think of veterinary professionals, we often imagine compassionate caregivers, dedicated animal lovers, and hardworking heroes in scrubs. But behind the scenes, the reality for many working in the UK veterinary industry is far more complex — and often deeply...

The concept of our logo was born long before the rest of the branding of our company and even before the company name. For the past 15 years, one face has been at the forefront of our founder’s mind, and that is the face of her beautiful border collie, Lightning....

At Clever Animal Marketing, we're more than just marketers. We're animal lovers, pet professionals, and champions of ethical business. Founded by a Registered Veterinary Nurse (RVN), our agency exists to support brands that genuinely care for animals and the people...